Fresh Glow Café is a theoretical juice and smoothie shop in Philadelphia that uses all organic, high-quality fruits and vegetables. For this café identity, I wanted to create a brand that made healthy, sustainable eating and drinking fun, relaxing and refreshing. The logo utilizes a variable fruit-shaped “o” and the typography uses a bold header typeface and a modern reverse-contrast body typeface. The spot illustrations of fruit, veggies and plants create a fun yet modern energy throughout the brand. The color palette uses “juicy” tones inspired by tropical fruits.