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New Moon

The ancient Chinese divided the sun's annual motion into 24 segments, calling each segment a specific "solar term." The criteria for its formulation was developed through the observation of seasonal changes and other natural phenomena. Some rituals and festivities are associated with the terms, contributing to communities’ cultural identities. The goal of this project is modernize and simplify the solar terms in a way that helps younger Chinese generations understand their meanings.

Art Direction:

Bryan Satalino